Diving into the wild wild west of social media, where trends evolve at the speed of a double tap and attention spans are as fleeting as a 15-second TikTok video, brands are on a quest for the ‘secret sauce’ to stand out from their peers and connect with their target audience.
Enter influencer marketing
It harnesses the credibility and reach of influential individuals on social media platforms, proving to be a game-changer for brands looking to enhance their online presence and engage with consumers on a more personal level.
Meltwater’s 2024 Marketing Trends report reinforces this, as 25 per cent of companies plan to increase their influencer marketing budget in the coming year.