From left, Kassandra Panagiotopoulos, Head of Strategy, The Romans, and Bana Khalaf, Communications Manager, MENAP, Binance.
Global creative communications agency The Romans has secured the MENA PR work for Binance, the world’s largest crypto exchange by volume.
The agency will be responsible for delivering conceptual creative PR, as well as building on the company’s strong thought leadership platform in the virtual assets space.
The Romans pipped major agencies to the account following a competitive pitch process, through a blend of delivering insight through culture and award-winning creativity.
Samantha Fuller,
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