By Fadi Ali, senior managing consultant in UX & Research, RBBi
Developing a marketing campaign is usually one of the most challenging and exciting times for a company, as it gives them the opportunity to brainstorm and generate ideas that will bring them visibility. After all the fun and pizzas, whiteboards and post-its, things could get a bit challenging when the plan on paper becomes a reality.
By 2022, digital advertising spending alone in the UAE will reach USD 947.40 million. In KSA, it would be USD 1.42 billion.
A B2B marketing campaign typically spends 8-14% of the overall revenue, while a B2C campaign spends 10-20 per cent. Ensuring the return on investment is successful is crit
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
