Digital marketing transformation agency Reprise Digital MENA is three years old. In July 2019 it emerged from the ashes of regional holding group MCN’s Platform5 digital support agency and was launched officially in January 2020.
Despite the challenges of Covid-19, it has seen 80 per cent year-on-year growth in 2021, and its management say they are projecting 190 per cent growth in 2022.
Reprise is the regional branch of an agency sitting under the US-based Interpublic Group of Agencies (IPG). In the region it is part of the Middle East Communications Network (MCN). As part of the group, it shares space and facilities with – among others – media agencies UM, Magna and Initiative, creative sho
The rise of Reprise
MCN’s digital transformation agency has grown in leaps and bounds since it was founded three years ago. Managing director Stuart Mackay speaks to Austyn Allison
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
You Might Also Like
“Algorithms work with patterns, not people”
Nov 21, 2024
A look into Dyson’s ‘Firsts’
Nov 21, 2024
Do consumers trust brands’ purpose-driven goals?
Nov 20, 2024