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The rise of Reprise

MCN’s digital transformation agency has grown in leaps and bounds since it was founded three years ago. Managing director Stuart Mackay speaks to Austyn Allison

Digital marketing transformation agency Reprise Digital MENA is three years old. In July 2019 it emerged from the ashes of regional holding group MCN’s Platform5 digital support agency and was launched officially in January 2020.
Despite the challenges of Covid-19, it has seen 80 per cent year-on-year growth in 2021, and its management say they are projecting 190 per cent growth in 2022.
Reprise is the regional branch of an agency sitting under the US-based Interpublic Group of Agencies (IPG). In the region it is part of the Middle East Communications Network (MCN). As part of the group, it shares space and facilities with – among others – media agencies UM, Magna and Initiative, creative sho


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