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FeaturedOpinion

The power of PR: Advocating for our own craft

In the fast-paced world of public relations (PR), agencies play a vital role in shaping the reputation and image of their clients. They are the storytellers, the strategists, and the connectors who work tirelessly behind the scenes to craft compelling narratives and enhance brand visibility.

Yet an interesting paradox exists while PR agencies excel at promoting their clients, they often neglect to promote themselves amidst the hustle of managing client accounts.
Building Credibility
Just as clients seek PR agencies to enhance their credibility and reputation, agencies should recognise the importance of showcasing their own capabilities. By actively promoting their success stories, ca


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