The newly formed Advertising Business Group promises to promote responsible marketing. Austyn Allison finds out what that will entail
An industry body launched last month to promote responsible, ethical advertising, first in the UAE and then in the wider region.
The Advertising Business Group is made up of major clients, media and agencies. Its chairman, elected at the end of November, is Sanjiv Kakkar, Unilever’s executive vice-president for North Africa, the Middle East, Turkey, Russia, Ukraine and Belarus. He sums up the purpose of the body, which has advertisers including P&G and Biersdorff among its founding members, as well as agency holding groups OMG and MCN and media vendor Chouei
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