2020 witnessed the sharpest decline in ad spend ever endured by the OOH industry, taking into account all traditional, digital and ambient media platforms. The 14 per cent drop was, of course, driven by the Covid-19 pandemic and the physical lockdowns enforced across much of the developed world.
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According to PQ Media, a custom media research company, the sector is on track to bounce back in 2021 to $55bn, which would represent a 7 per cent growth. However, for the OOH industry to continue to claim the headli
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