The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, revealed the winning work that earned the program’s top honours for its 2021 competition.
The New National Anthem Edition for An Nahar Newspaper by Impact BBDO Dubai was rewarded with a Grand Prix. Other UAE winners include A Dad’s Job for Home Centre by FP7 McCann Dubai (silver) and The World’s Tallest Donation Box for The Mohammed bin Rashid Al Maktoum Global Initiatives by MullenLowe MENA (bronze).
Internationally, the US was a top Gerety winner overall with 19 total statues, followed by Canada with 13, the UK with 12, France with 11 and Spain with 7.
Grand Prix were awarded to Burberry, An Nahar Newspaper, Xbox/Microsoft and Znamkamarada.
The 2021 agency of the year is Cossette and Network of the year goes to McCann Worldgroup.
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Grand Prix, in Craft, for “Festive” Burberry by Riff Raff Films. “This ad makes me so happy. At first glance it’s a feel good, anthemic, music driven ad but it also excels by highlighting Burberry’s coats waterproof feature, resistant against all elements, even large blocks of ice falling from the sky. Megaforce’s craft is impeccable, as well as the music and choreography, sending a much needed optimistic message in a year filled with adversity”. Daniela Vojta (Grand Jury, USA).
Grand Prix, in Communication, for “The New National Anthem Edition” An Nahar Newspaper by Impact BBDO Dubai. “The power of a word. The Power of print. This is a reminder of the impact that this traditional medium can have. It became a symbol of female empowerment. This positive change to the National anthem was adopted by a nation, it is both moving and momentous. Kate Stanners (Grand Jury, UK).
Grand Prix, in Experience, for The Birth of Gaming Tourism Xbox / Microsoft by McCann London. “This is one of my favourite campaigns. It is unexpected and bold. I like the smart twist on it, the first time promoting games as tourist destinations, providing a fresh angle for the gamers to experience the game at different levels”. Kelly Woh (Grand Jury, China).
Grand Prix, in Works For Good, for “Anticorruption Hackathon” Znamkamarada by WMC Grey Prague. “A brilliant example of where social media platforms can be used to engage a nation in a positive meaningful way. It’s a brilliant example of a call to arms and where as a society we can come together to solve problems, and in the process create economic societal and political change.” Karen Blackett OBE (Grand Jury, UK).
“We’re thrilled to be named Agency of the Year at this year’s Gerety Awards,” says Peter Ignazi, Global Chief Creative Officer at Cossette. “The common thread that weaves all of this work together is humanity: the special bond of friendship, the resiliency of sick children and their families, and the quiet compassion that comes from speaking your truth — these campaigns resonate because they reflect parts of our shared human existence back at us. To have that recognized by a trailblazing all-female jury is an honour.”
Cossette is awarded agency of the year with 1 Gold, 2 Silver, 1 Bronze and 5 Shortlisted works which included.:
GOLD – Health Cut: SickKids Moms VS. Hard Days, SickKids Foundation, Get Better Gifts
SILVER – Communication Cut: SickKids Moms VS. Hard Days, SickKids Foundation, Get Better Gifts
SILVER – Health Cut: SickKids VS This is Why, SickKids Foundation, Children’s Hospital
BRONZE – Communication Cut: SickKids VS This is Why, SickKids Foundation, Children’s Hospital
“We are honoured to be recognized as Network of the Year at the Gerety Awards, which focus on redefining creative benchmarks through awarding not only the best in advertising, but the work that resonates with the world’s most powerful consumers,” said Bill Kolb, Chairman and CEO, McCann Worldgroup. “We’re especially proud to receive this recognition from an all-female power jury as our network prides itself on inclusivity and making an impact through helping brands earn a meaningful role in people’s lives. I want to thank our diverse and talented creative teams, as well as our brave and risk-taking clients, for working with us to produce work that moves their businesses forward.”
McCann Worldgroup was awarded network of the year with 1 Grand Prix, 3 Gold, 9 Silver, 3 Bronze and 7 shortlisted works from 33 different agencies.
GRAND PRIX – Experience Cut, The Birth of Gaming Tourism-Xbox / Microsoft: McCann London, Craft London, Momentum London & MRM London
GOLD – Health Cut, Cycle By Freda – Freda: McCann Madrid
GOLD – Entertainment Cut, Fortnite Stadium – Verizon: R/GA New York & Momentum Worldwide/New York
SILVER – Works For Good Cut, Rooftop Farms-Knorr: FP7 McCann MENAT Cairo
SILVER – Works For Good Cut, The Bread Exam-Spinneys Supermarkets & Lebanese Breast Cancer Foundation: McCann Paris, McCann Health London, FP7 McCann MENAT Dubai, McCann Worldgroup Dusseldorf, Weber Shandwick London, Weber Shandwick Istanbul & Weber Shandwick Frankfurt
SILVER – Innovation Cut, SafeWaze2Shop-Mastercard: McCann Poland & McCann Canada
SILVER – Communication Cut, Sponsor of Cancelled Events-ROM: MRM Bucharest
BRONZE – Pharma Cut, The CO2 Inhaler-AstraZeneca: McCann Health New York
BRONZE – Pharma Cut, Blood Drive Thru-Chevrolet: WMcCann São Paulo, Commonwealth//McCann Sao Paulo, Commonwealth//McCann Bogota & McCann Health New Jersey
BRONZE – Media Cut, Go Near: Celebrating Local Travel Only On Airbnb – Airbnb: Weber Shandwick Los Angeles
Gerety Awards Co-Founder, Lucía Ongay, concludes: “When defining the greatest in advertising through the female lens we have a responsibility to celebrate only the very best. Advertisers who want to know how to target the world’s most powerful consumers need to look no further than the Gerety winners list”.
See all the winners at www.geretyawards.com