Telling Tales Makes us Human, by Wavit’s Varun Tikku

While your short term goal is to appeal to your audience, in the long term, you need them to remember you, writes Wavit's content writer, Varun Tikku.

Stories are an intrinsic part of humanity; they have not only been with us throughout our history but may also be the very reason for our existence. The theory that our evolution into Homo Sapiens was based upon our ability to tell stories was coined by Yuval Noah Harari in ‘Sapiens: A Brief History of Humankind’. Many believe that our ability to create and believe in stories is what set us apart from Homo Habilis and all the other iterations of humankind at the time.
Are you saying the right thing to the right people in the right place? Join us at the next Campaign Online Briefing: Cross-Platform Marketing – How to do It Right. Our experts will help you put together a content strategy t

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.