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The New Media – Publishing: Changing gears, by Motivate’s Ian Fairservice

The last year has required publishers to adapt, evolve and innovate, writes Motivate Media Group's founder and CEO, Ian Fairservice.

What a year it has been.
This time last year, the world was facing the challenges of Covid-19 head-on. Motivate Media Group was no different as we faced up to this challenging new world order.
Our strategy was to put our content into the hands of our readers at a time when distractions were most needed. The content was delivered through our magazines, digital platforms, webinars and online events. We had to adapt to the needs of our audience and our business had to be agile. When our magazines were unable to be displayed in hotels, airport lounges and planes we resisted the temptation to save on print runs and partnered with Gulf News and, for the first time in 40 years, switched to a contro


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