During a global crisis, advertisers will second guess the need to spend; they will consider going dark to ride out financial uncertainty. There are many articles out there warning against this, but inevitably advertising spend will decrease, driven by a need rather than a want,
Being an out-of-home (OOH) media owner during a time when people are subjected to restrictions in movement means we have been affected on another level. Media budgets have been cut but our audience delivery has been compromised too.
During a recession people are still on the move; they are still travelling to work, they are still travelling to the mall, they are still travelling to see friends. Their spending consi
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