By Austyn Allison
On May 18, Campaign hosted its first webinar, a first cousin to our popular Breakfast Briefings (but at a more civilised time, and you can wear what you want to attend). The topic was e-commerce.
E-commerce is one of the hottest topics today, important for a number of reasons including: during lockdown, consumers have been using e-commerce sites more and spending more on all sorts of things; for many retailers, e-commerce has been virtually their only source of income, their saviour in some cases; everyone with goods or services to sell is learning a lot about e-commerce fast; and media, marketing and advertising is central to all aspects of e-commerce.
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