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The Mohammed Bin Rashid Al Maktoum Global Initiatives promotes the ‘Share Your Meal, the Right way’ campaign

 

It is a fact; hunger is a universal threat, and its effects are still very much felt in many countries around the world. Covid-19 has intensified the hunger crisis and pushed vulnerable communities into further despair.

52 million people in the MENA region go to bed hungry each night. Globally, 820 million people are undernourished; these are not only numbers on paper; these are facts. The hunger crisis is real, but how do we make people listen?

Living in a digital age where oversharing has become a habit – 60 per cent of millennials eat with their cameras first, whether, at home or a restaurant, there are always cameras hovering over plates.

This social experiment launche


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