Changing attitudes towards health and wellness have been front and centre on a global scale, especially during Covid-19 and an emphasis on personal and environmental health has revealed itself as an upward trend. In the MENA beauty market, this has translated into self-awareness of the Middle Eastern woman when it comes to their own health, the cosmetics they use, and the impact these have on their wellbeing and that of the planet.
The last 18 months have pushed many consumers to start asking questions about the products they are consuming and applying to their skin. What are the ingredients used in these formulations, how they are sourced and being made and more importantly, whether these
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
