The Loeries, Africa and the Middle East’s premier creative festival, has partnered with Accenture Interactive to support the Loeries Digital Communication category. The growth in the digital creative environment has resulted in innovative creative thinking across Africa and the Middle East. The Loeries is committed to growing key areas of the creative industry and digital communication is a key focus area.
In 2020, the Loeries received hundreds of entries in Digital Communication with 22 entries eventually securing a coveted Loerie award. The winners comprised 1 Gold, 6 Silver, 10 Bronze Loeries, 1 Craft Gold and 4 Craft Certificates from sub-categories that included social media, display media, digital applications, games & interactive tools, and websites & microsites. The category continues to see greater focus from the region which is directly reflected in entries received every year.
“I am really happy to welcome Accenture Interactive as a Loeries partner,” says Loeries CEO, Preetesh Sewraj, “Through their support we will be able to further highlight work that is not only transforming the Digital Communication category but also the overall innovation in creativity.”
Accenture Interactive believes in the business of experience. In a world of uncertainty, today’s leading brands are creating promises not to just shareholders but to customers, employees and societies. Promises of consequence that drive purposeful change for everyone. Experiences are where these promises are felt.
According to Haydn Townsend, managing director for Accenture Interactive in Africa, the powerful convergence of marketing and technology in today’s marketplace means brands are no longer built exclusively through advertising, but more and more significantly, through experiences. “We connect deep human and business insights with the possibilities of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, more productive and rewarding for customers, consumers, patients & citizens.”
“In order to unlock growth, organisations need a new partner – one that is part business consultancy, part creative agency and part technology powerhouse – who can reinvent the front office across products, marketing operations, sales and commerce and customer service. At Accenture Interactive, we’re reimagining business through experience and this year’s Loeries will help us showcase exactly that,” says Townsend.