Saleh Ghazal, CEO, OMD MENA
TITLE: CEO of OMD MENA
YEARS IN THE ROLE: 2.5 years
YEARS IN THE INDUSTRY: 18 years
YEARS IN THE MIDDLE EAST REGION: 18 years
OTHER ROLES: Member of IAB, Emir, and The Marketing Society
POWER ESSAY: Shift the mindset
Global ad spend is set to reach a historic milestone, surpassing one trillion dollars for the first time
this year. This 13-digit figure underscores the growing importance of advertising in today’s digital-driven economy.
In the MENA region, however, ad spending varies significantly, ranging from a modest 10 billion to an optimistic 18 billion dollars, depending on the re
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