years in role: 19 | years in company: 25
Over the last few years, we were witnessing a shift in the media consumption. This affected the way advertisers communicate with the public. The changes affected radio, TV, and print, to name a few. New ways of consuming videos were introduced, and on-demand grew exponentially. The same happened to other media. Covid-19 accelerated the change, and what was expected to happen in few years was realised in few months.
Video is not limited to TV and broadcast via satellite anymore; it has become multi-platform. Watching is not set in a specific time; it became on-demand. This expanded the reach in terms of delivery and time. Today, we have the possibili
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
