In times like these, brands can easily get bogged down in performance metrics, and it’s no wonder. In the past few years, businesses have felt increased pressure to deliver on KPIs and to achieve even greater returns on investment to stay afloat. Covid may seem like a distant memory, but most businesses are still feeling some of the effects. And as if that wasn’t enough, we now find ourselves facing a global recession.
Storytelling is a way for brands to tell the narrative of their business and drive a compelling story to engage, entice and convert audiences into loyal customers. And while you cannot measure the effects of storytelling at the same granular level as performance mar
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