Laura Barker and Stewart Smith
In the past year, traveller preferences have dramatically changed. Health and safety are a top priority, and road trips and local staycations are more popular than ever. And those preferences will likely continue well into 2021. Ad design plays a critical role in successful campaigns, but it is often overlooked. In fact, experts recommend updating ads seasonally, when products or seasons change and as customer needs evolve. To successfully generate bookings travel brands must regularly update banner ads. Here are eight ways to design ads to inspire potential travellers to book Covid-safe st
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
