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Etihad’s April Fools’ prank had the fans talking about their latest innovation in-flight

Launched on April 1, Instagrammable window filters are Etihad Airways’ latest innovation.

 

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A post shared by Etihad Airways (@etihad)

Introducing #EtihadChromaView. Window seats on board all Etihad aircraft now come with pre-installed filters that can be controlled with an interactive button. These dynamic filters with Chroma-Senso technology adapt to day or night light for maximum vibrancy to capture that perfect window view picture.

Want to know more about how brands and consumers will be spending their money and time this Ramadan? Join our Ramadan webinar on 7 April.

 

Creative Credits:

Etihad in-house marketing.

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