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Etihad’s April Fools’ prank had the fans talking about their latest innovation in-flight

Launched on April 1, Instagrammable window filters are Etihad Airways’ latest innovation.


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Introducing #EtihadChromaView. Window seats on board all Etihad aircraft now come with pre-installed filters that can be controlled with an interactive button. These dynamic filters with Chroma-Senso technology adapt to day or night light for maximum vibrancy to capture that perfect window view picture.

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Creative Credits:

Etihad in-house marketing.