By Lina Ibrahim, creative strategist, Impact BBDO
Today, many brands are looking into studying the consumer base of those born after 1995, otherwise called Generation Z. Why? Because this generation is the future of the world market. However, when looking at the Arab region, many brands are struggling to connect with this young and multifaceted segment.
So, let’s dig deep into the most effective way to approach the Arab Gen-Z.
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