Eamonn Carey is a director of the Dubai-based digital agency URBN
“If I was to tell you that a chunk of digital media spend in this region is at risk because of laziness, ignorance and incompetence on the part of certain agencies and service providers; would you really be surprised? The reality is that for every agency producing high quality work; there are plenty of others who don’t think about things like terms and conditions, execution and genuine engagement.
Don’t believe me? Take a look at some of the Facebook pages for some major brands in the region. A large number of these are characterised by having a number of similar traits – the use of fake profiles, the use of paid ‘fans�
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Tags:URBN
Having worked in this region for about a decade now, this is of great concern because the good players lose credibility because of these bad ones.
Thanks for sharing.