It’s truly been a tough year, everywhere and on everybody. But there’s one person in our lives who has endured a lot more than many: mothers. When you think of everything they’ve gone through — from homeschooling quarantined kids, to managing homes during lockdowns and in many cases with full-time jobs — you realize just how much mothers have outperformed this year. At Dunkin’, this hasn’t just gone unnoticed, they’ve decided to pay homage to mothers with a powerful campaign dedicated entirely to their incredible efforts.
Dunkin’s social media campaign includes a heartwarming video that uses corporate appraisal rounds that usually take place in March to deliver a heartfelt thank you to the moms in their employment and everywhere else in an unexpected way; you can view the entire campaign by heading to Dunkin’ UAE’s Social Media pages or by clicking the following link: https://instagram.com/dunkin_uae
The campaign’s second phase ties up seamlessly with the video’s core insight. Launched under the slogan “Make her day, she made your year”, Dunkin’s hard-sell push retains the emotional aspect of phase one and includes a personalized Mother’s Day product range of limited edition doughnuts, combos, “Thank you mom” boxes and more, giving you the opportunity to show your appreciation to your mom with a sweet gesture and a message that resonates universally. After all, if anyone deserves an extra special day, it’s her.
Dunkin’ UAE creative team:
Sandra Hojeij – marketing & creative director
Nikhil Harwande – senior art director
Maral Ghanma – senior english copywriter
Shahd Ismail – senior marketing executive
Mustafa Pankhania – graphic designer
Alain Mouhawej – senior arabic copywriter