Matter of fact – Now is the future

News, views & trends from across the spectrum.

By Cicero & Bernay Public Relations

Personalising privacy

Taking hold of consumer attention is easier said than done, and companies have granted users the freedom to personalise content they have access to as a means of customising the experience.

However, increased and improved personalisation comes at a cost to privacy. Though it allows businesses to offer their clients service tailored just for them, the data being collected from users is being harvested without their explicit consent.

Legend: Trackers are embedded in apps you use every day. Nearly 20 per cent of children-app developers collect and share personally identifiable information without verifiable parental consent.

Data brokers harvest online and offline data. They regularly collect and sell, license, or otherwise disclose to third parties the personal information of particular individuals with whom they do not have a direct relationship.

AppTrackingTransparency was introduced with iOS 14 and requests permission from users to track and access their data.

Game changer

TikTok your way to the bank

TikTok is unveiling its TikTok Shop: Seller University, which is essentially a training hub to help users do business on TikTok by taking advantage of a full suite of lessons on seller tools, policies and the latest updates to the shop.


Breaking the net

Ad astra

On 9 February 2021, the United Arab Emirates launched the Hope probe, becoming the first Arab country to reach Mars and the second country to successfully enter Mars’ orbit on its first try. Just a few days later on 14 February, the probe sent back its first image of Mars cementing the UAE’s legacy in the space race.


Tone-deaf challenge

Jennifer Lopez attempted to launch a social media campaign to celebrate her 2000 hit single, Love Don’t Cost a Thing. The vocal online community was not having it, however, citing the pandemic lockdown, the fallacy of the statement, and the fact that they were required to dispose of jewellery on the beach as culprits for how tone-deaf the challenge was. Maybe some ideas are best left to their respective decades?