The digital dilemma – driving brand growth with a more holistic approach to media planning, Kantar’s Manaswita Singh

Manaswita Singh, executive director, UAE, Insights Division, Kantar gives four tips to optimise your brand’s media effectiveness.

Brands are operating in an exciting media environment that’s more dynamic than ever before. To some extent, all marketers are feeling some form of pressure, confronted with the need to pivot faster and strive for greater efficiency and impact in their media and creative strategies, in an always-on, competitive landscape.
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The change in our media landscape has been significant with the exponential rise of digital touchpoints. Digital media consumption has been

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