Danube Home, the interior décor and home improvement division of Danube Group, announced its dates for the 2nd edition of The Mad Red Sale across the GCC countries, where they are offering discounts up to 90 per cent off on the price of certain products while shoppers get a chance to win Dh2,500 cash prize every day during the promotion period.
The 2nd edition of the Mad Red Sale on the e-commerce platform allows Danube Home to cater to customers across the region even where the company is not present physically – including Kuwait and Qatar. However, customers will get products delivered at their choice of place within the shortest possible time.
“As we prepare for the festive season, I am pleased to announce our biggest annual sale to offer our best products at a rock-bottom price to help our customers enrich their dream homes with new products and perhaps migrate to new ones before the start of the festive season,” Adel Sajan, group managing director of Danube Group, says.
“We are launching the 2nd Edition of The Mad Red Sale right after the beginning of the new business season, the Expo 2020 and just two weeks before the UAE celebrates the 50th anniversary of the formation of the UAE Federation on December 2, 1971. The Mad Red Sale will help our customers to readjust their home décor well ahead of the holiday season – just in time.
“As a business, we always believe in giving back to the society and what is a better way to give back – other than our customers – our biggest stakeholders. By participating in this mega sale, our customers can save a lot more in their purchase.”
Danube Mad Red Sale comes as the UAE’s real estate market sees an upturn in demand for new homes. A large number of foreigners are planning to relocate to the UAE from different countries due to the successful handling of the Covid-19 pandemic. More than 56,000 residential units are being delivered in the UAE this year, including 41,000 in Dubai and 15,000 in Dubai, according to the reports – all of which are expected to either be sold out or rented out.
Danube Home has increased the stocks and deployed additional resources to handle the mad rush – for delivery as it expects a massive booking through its e-commerce site. It has also revamped it web portal to handle the pressure. The new website allows users to have ease of navigation, also no other furniture retailer has announced a sale event of this sort where Danube Home is online exclusively dropping prices this low.
Sayed Habib, Director of Danube Home E-Commerce and Franchise, says, “As more and more professionals and families are relocating to the UAE, we see a massive demand for home furnishing products this season. Additionally, lots of UAE residents are also relocating to new homes and will be migrating to new home décor that will require additional purchase.
“Danube Home mega sale comes at the very right time to cater to their needs and we are launching this Mad Red Sale across the GCC to offer the best products with the lowest possible price before the winter and festive season. Danube Home Mad Red Sale will help families save a lot of money even when they buy products from us – compared to the amount they would have spent had they bought any other time.
“This is our way of saying a big ‘thank you’ to our loyal customers, as they prepare for the festive season.”
The brand is also throwing a huge sundowner event where premium media and influencers will be treated to pre-access to the event, the USP of the event will revolve around the brand trying to think out of the box and hosting a “SQUID GAME” themed event, which showcases the brand being more in tune with latest trends.