Jake McCatty, Head - Client Solutions & Growth, Team Red Dot.Consumers’ expectations have never been higher. And their patience? Never shorter. In this compressed world, time, attention and differentiation are all under pressure, and that pressure is changing how people experience brands.
As automation accelerates timelines, and algorithms dictate attention, the space between brand and customer is shrinking at pace. Journeys that once unfolded gradually – through conversation, discovery and trust – can now play out in seconds, across screens and channels that blur together.
For marketers, the challenge goes beyond creating a smooth customer experience; it’s about creating a meaningful one. Today everything happens faster, but it doesn’t
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