The case against omnichannel strategies for brands.
Omnichannel has become a buzzword in marketing circles. Many brands feel the pressure to maintain a presence across websites, mobile apps, social media, and every other channel and platform available.
However, while the omnichannel approach is traditionally the gold standard, it’s worth questioning whether this strategy truly serves the best interests of every brand.
Is it possible that brands are diluting their impact by trying to be everywhere at once? What is the most effective strategy for building a strong, cohesive brand?
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