1 Hungerstation
The Subconscious Order
Agency: Wunderman Thompson Riyadh
The food delivery app introduced a smart feature that allowed users to order food online by harnessing the power of their subconscious mind. The app recognised when the user scrolled for a long time and launched
the subconscious ordering tool.
Several cuisine images were displayed as the camera tracked the eye’s interest using algorithms and the front-facing camera. A smart AI then narrowed down the options and presents a data report of what the eye concentrated on the most, or what the subconscious mind craved. This provided the user with a list of relevant restaurants to order from.
2 K-Lynn
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