2022 started with Joe Rogan making the news for one thing or another. He managed to stoke the right, left, and even the usually placid middle—dividing audiences (old and new) on everything from Covid to controversies over his Spotify platform and account. From old-timers Joni Mitchell and Neil Young to today’s A-List celebrities like Dwayne Johnson, Jewel, and even Trevor Noah, everyone has an opinion on Rogan’s rhetoric. Love him or hate him, but Joe Rogan and his podcast stay top of mind, trending, and much like the longtime UFC commentator, solidifying as a (somewhat contentious and dissenting but) hugely popular brand itself. And it’s both good and bad. Here’s why…
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