Ad tech representative The TechVantage has launched operations in the Middle East and announced its first contract award from Adludio, a UK-based mobile advertising technology platform. The TechVantage has launched as its sister company, The MediaVantage, gears up for 10-year-anniversary celebrations.
The advertising technology platform The Techvantage will bring to the region Adludio (which The TechVantage explained means “to play” in Latin), which uses mobile-first technologies to engage users’ senses and create memorable brand interactions.
Paul Coggins, CEO of Adludio, said: “With increasing interest from the Middle East for cuttingedge and leading technologies in advertis
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