By Mohammed Ajawi, general manager at RAW
Social media has continuously evolved and adapted to how users use it by presenting new methods and platforms to take advantage of its service. Apart from personal use, social media is a boon for businesses seeking identification, recognition and a broader reach. The integration of artificial intelligence (AI) aims to enhance the social media experience through a variety of tools to target the right audience. In effect, AI is facilitating this journey for businesses by developing a better user experience on social media platforms.
Automation and chatbots
Businesses can no longer afford to overlook the added value and service that chatbots offer
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