Tata Group’s premium jewellery brand Tanishq has launched its first international store outside of India in the UAE’s glittering Meena Bazaar district. Team Red Dot, who is appointed as their Media Agency on record, covered the launch campaign for the multinational conglomerate’s jewellery division.
“The opening of Tanishq’s first international boutique was significant as it brings the brand to the discerning UAE consumers for the first time,” says Aseem Bhandari, head – media investments at Team Red Dot. “That’s why it was essential for us to run a multifaceted offline and online campaign that reached international and NRI audiences across the country.”
Team Red Dot conducted a truly integrate
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