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Heritage is not inheritance

Piece of You

How UAE-based jewellery brand Piece of You built resilience through community-led marketing

Rajnish Damodaran, Director of Retail, Product and Marketing at Damas Jewellery, stands next to the INFINITI QX80.

Craftsmanship to collaboration: Rajnish Damodaran shapes the future of luxury in motion

Seddiqi Holding

Seddiqi Holding appoints iProspect as digital media agency of record

TAG Heuer Ramadan campaign

TAG Heuer leans into mascots to highlight the ‘gift of time’ during Ramadan

Pomellato 2025 campaign

Pomellato to ‘reconnect with its brand DNA’ in 2025 campaign

Tanishq Every Woman is a diamond

Tanishq brings “Every Woman A Diamond” to UAE

Team Red Dot collaborates with Tata Group on Tanishq

THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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