Global travel platform TBO.com has announced a partnership with marketing automation company, WebEngage.
Through the partnership, TBO.com will use WebEngage’s automation and artificial intelligence-machine learning tools, journey designers, and personalisation engines to allow their travel agents to serve their customers effectively.
The collaboration will also TBO.com to consolidate data, derive insights, and enable its travel agents to hyper-personalise customer engagement.
“Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement.
“A marketing-automation innovator of WebEngage’s calibre as a
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