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posted on Oct. 10, 2025 at 4:20 pmOct 13, 2025

Tanishq brings ‘India Wali Diwali’ to life for Indians missing home across the globe

posted on Oct. 10, 2025 at 4:20 pmOct 13, 2025

In the UAE and Qatar, Tanishq leaned into short films, static visuals, influencer partnerships, and social-first formats, bringing its campaign to life across OOH, digital, radio, influencer marketing and performance marketing.

Tanishq, the global Indian gold and diamond jewellery brand owned by the Titan Group, has unveiled its ‘India Wali Diwali’ campaign across multiple international markets, including the GCC region, Singapore, and the United States, reflecting its growing global footprint and deepening connection with the Indian diaspora and communities around the world.

The brand leaned into a blend of short films, static visuals, influencer partnerships, and social-first formats tailored specifically to each market. Each geography had its own customised media plan, rooted in local insights and consumer behaviour, ensuring the message of ‘India Wali Diwali’ was delivered with authenticity, relevance and emoti

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Tags:Abu Dhabi and Silicon Oasis Audience communities Consumer behaviour consumer connections digital digital content creators Diwali campaign Dubai gold and diamond jewellery Hamdan Street India Wali Diwali Indian diaspora influencer partnerships Karama Meena Bazaar Out-of-Home (OOH)Performance marketing Qatar radio Sheikh Zayed Road short films Singapore United States social media static visuals Tanishq Titan Group UAE US

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.