Talkwalker, a consumer intelligence company, published its latest report, ‘Evolving consumer behaviour in the GCC during Ramadan 2022’. It reveals the shifts in consumer preferences, priorities, and behaviour towards CPG brands during the past Ramadan season.
“Consumers are demanding that brands bring more value with their products,” said Rami Deeb, Marketing Manager CEEMEA at Talkwalker. “Brands must be able to granularly understand what value means to each consumer segment and to deliver on that promise. As the first post-pandemic Ramadan season, we wanted to quantitatively and qualitatively understand these shifts in priorities and give brands insight into what they can do to prepare.”
The report
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