Umami Comms, the UAE-born communications agency, specialised in the F&B and hospitality sector, has been appointed as the consumer PR partner for talabat UAE, the region’s leading on-demand delivery platform.
The partnership will see Umami Comms lead talabat’s consumer communications strategy, driving culturally relevant storytelling, strengthening brand trust, and elevating its position within the UAE’s lifestyle, food, grocery and retail landscape.
With a focus on everyday use cases, the collaboration will bring talabat’s full offering to life – from food and talabat mart to grocery and retail. Through a mix of strategic press office activity, data-led storytelling and campaign amplification, the approach will showcase how talabat is the everyday app across the UAE, while strengthening trust with both consumers and partners.
Marjorie Chapas, Head of PR at Umami Comms, commented, “We’re incredibly proud to be partnering with talabat at such an important moment for the brand. As the region’s original disruptor in the delivery space, talabat has played a defining role in shaping the UAE’s F&B and delivery landscape. Our role is to build on that legacy – bringing forward the human stories, cultural relevance and everyday impact that sets the brand apart.”
Natasha Hajee, Head of Communications, Public Affairs & Sustainability at talabat UAE added, “We are excited to partner with Umami Comms as we continue to evolve our brand and deepen our connection with customers across the UAE. Their strong understanding of the local landscape, combined with a creative and strategic approach to storytelling, makes them the ideal partner for this next phase.”
Umami Comms brings extensive experience across lifestyle hospitality and F&B brands, with a portfolio spanning across leading homegrown and international brands throughout the GCC.
The agency will support talabat through a full-service PR scope, including press office management, strategic campaigns and media and KOL engagement, designed to drive sustained visibility and impact.
