fbpx
Featured

Taking the Initiative, by Initiative Media’s Bassem Massoud

Initiative Media MENAT CEO Bassem Massoud lays out how he has led his agency’s digital transformation since he assumed his current role in 2020.

It’s going to be an exciting challenge” was my first instinct when I was tasked with transforming Initiative in MENAT. Definitely, there were concerns on my mind; however, the adrenaline rush I experienced overtook any feelings of hesitation.
Naturally, my mind was running a hundred miles an hour and my inner voice was pushing me to take lots of urgent decisions, but I quickly thought to myself: “How often does one get an opportunity to transform an agency?” I needed to reflect and think before taking major actions or making major decisions. In the meantime, the idea was to end each day having taken a couple of good decisions and prevented a couple of bad ones until I had full clarity


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.