Work Archives - Page 3 of 13 - Campaign Middle East

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- Industry Forum
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work for

Here are Campaign Middle East’s work picks for January 2026

Samy Maghawry brings humour to Avanti’s campaign highlighting premium cheese

The Annual: Top 15 film campaigns of 2025

Arab-easy by e& addresses the rise of Arabizi – the use of Latin characters to write Arabic – and the quiet erosion of Arabic script.

e& challenges Arabizi with Arab-easy

By observing allergies in everyday Egyptian homes, RACK’s latest Levohistam campaign trades clinical tropes for lived-in truth.

Levohistam’s latest campaign treats allergies in Egypt as human experiences

Work november

These are Campaign Middle East’s Work picks from November

From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

Sarah Forbes

Private View by Impact BBDO’s Sarah Forbes

PUMA took its campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground.

Puma takes The Runner’s High to new heights above Dubai skyline

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Page 3 of 13

THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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