This is a compilation of the top 15 film campaigns of 2025 that were not only executed well, but also boosted brand recognition, fostered a deeper connection between the brand and its audience, drove loyalty and influenced consumer behaviour.
1. The Last Crescendo
Client: Riyadh Season
Agency: BigTime Creative Shop
Production house: ProdCo
2. Zindagi Ko Yas Bol
Client: Yas Island, Miral Destinations
Creative agency: Momentum;
Media agency: Initiative
PR agency: Weber Shandwick India & UAE
3. Made By Many
Client: Emirates Global Aluminium
Agency: Burson
4. Perfectly Balanced
Client: Lipton
Agency: Horizon FCB Credits
Production house: Vivid Studios
5. India Wali Diwali
Client: Tanishq, Titan Group
Media and digital partners: Team Red Dot,
Creative development and film production: Lowe Lintas;
UAE PR and communications: Watermelon Middle East
6. Strangers
Creative agency: Publicis Middle East & Dejavu Dubai
Production house: Dejavu Dubai
7. Tribes Of Arabia
Client: Kia Middle East and Africa
Agencies: Innocean MEA, Tribes of Arabia and McCann Content Studios
8. A Call To Egyptians
Client: National Bank of Egypt
Production houses: Butter Films, People You May Know and Vivid Studios
Agency: Tarek Nour Advertising
9. Lots More For Less
Client – Babyshop
Production house: Feel Productions;
Creative agency: Leo Burnett
10. Your Ramadan Answered
Client: Home Centre, Landmark Group
Creative agency: Leo Burnett Middle East
Media agency: Initiative Media
11. Experience More
Client: ASFAR
Marketing and creative agency: Nurum
Production house: Sifr
PR agency: Memac Ogilvy
12. Playboards
Client: PepsiCo Pakistan in collaboration with the Pakistan Cricket Board
Agencies: IMPACT BBDO and BBDO Pakistan
13. Ya Hala
Client: Boutiqaat; Kuwait’s Ya Hala Festival
Creative and production house: Shareet Studios
14. Totally Recommended
Client: Experience Abu Dhabi
Creative agency: Serviceplan Group Middle East
Production house: Déjà Vu
15. Ramadan Made Good
Client: Jenan
Agency: Blink: The Agency;
Media agency: Hearts & Science
Production house: Fingerprint Media Production
Read all the lists from Campaign Middle East’s The Annual issue here.
