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The Mystical World Metaverse – Guide for Brands and Advertising, by DViO’s Sowmya Iyer

Marketing in the Metaverse, by Seven Media’s Mariam Elsayed

Majid Al Futtaim launches MIB: First Assignment VR experience at Dreamscape

Digital Essays 2020: Uncovering necessary truths, by OMD’s Alejandro Fischer

Asharq News to Embark on New Journey in Arab Media Landscape with Launch of TV Channel, Digital Platforms

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Page 3 of 3

THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

Industry Snapshot: Beyond the Middle East marketing playbook

May 9, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

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ASICS picks dog influencer Felix the Samoyed as ambassador

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