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War for attention building brands sales

Building brands and driving sales during a war for attention

The Influencer Marketing Revolution

Rise studio appoints Diana Baddar as managing director

Abu Dhabi Expedia Campaign

Expedia and Abu Dhabi invite travellers to the ‘City of Surprises’

Is your brand even relevant if it’s not on the video content bandwagon? By Socialeyez’s Ambreen Kazi

Social Media Trends in 2022, by Bruce Clay’s Aya Ashour

Meaningful ways to connect, by Snap Inc’s Farimah Moeini

A view to 2021, by Horizon Holdings’ Mazen Jawad

Digital Essays 2014: The rise and rise of video content in 2015

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Petal Ads, Lotus Cars drive success, redefine luxury car advertising

Nov 13, 2024

Key insights on YouTube advertising from industry leaders

Nov 4, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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