Rise Studios, a newly launched entertainment company, appoints Diana Baddar as managing director for digital content and development to drive the company’s digital content strategy and business. Diana will build relationships with major platforms and identify regional talent, focusing on bridging the gap between long and short-form content.
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Diana spent eight years at Google where she spearheaded the growth of YouTube in the MENA and Turkey markets. As a champion of female creators, Diana launched and grew female creator representation through YouTube Batala, a hub for female creators to showcase their talent on the platform. Some of her major accomplishments include relaunching Sesame Street in Arabic after a 20-year hiatus, launching YouTube Space Dubai, and achieving a Guinness World Record for the most viewers of an Iftar Livestream on YouTube.
Diana will accelerate the digital content strategy through Rise Studios, in conjunction with major platforms, by leveraging her exceptional network of content creators to develop untapped regional stories. She will also lead talent identification for long and short-form content, bridging the gap between TV and digital platforms.
Commenting on the appointment, Amanda Turnbull, CEO of Rise Studios said, “We are delighted to welcome Diana to Rise. She brings deep knowledge and connections to the business with over 20 years’ experience in our industry. She is well positioned to drive our digital content strategy, championing the rich talent we have in the region.”
Diana Baddar said, “It gives me great pleasure to be working alongside industry veterans with such a clear mission: to work closely with our community of creators to showcase their talent to the world, delivering a lean-forward entertainment experience for viewers. I am very excited to discover emerging talent and looking forward to welcome remarkable creators to the Rise ecosystem.”