transformation Archives - Page 2 of 4 - Campaign Middle East

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digital marketing

Publicis Groupe launches PxA to manage, scale digital content for marketing

marketing data AI

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

How the GCC is ‘leading the global travel narrative’

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

Kamille Marchant, Director, Dubai Lynx

Dubai Lynx – A year-round platform for progress

Tony Wazen, CEO, Publicis Media Middle East, features on Campaign Middle East's MENA Power List 2024

The MENA Power List 2024: True transformation, by Publicis Media Middle East’s Tony Wazen

Impact of effective internal communication

marketing transformation experience

Marketing transformation from “buy our stuff” to “we get you”

1 2 3 4

Page 2 of 4

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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