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By Jobin Joejoe, Managing Director of Sony Middle East and Africa

Unlocking potential: The rise of the Middle East’s creator economy

TikTok introduces Smart+ to optimise in-app advertising

Campaign Saudi Briefing: Media and Marketing

Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling

Here are the speakers for Campaign Saudi Briefing: Media and Marketing 2024

Nimo Awil, Creative Director, Forsman & Bodenfors, and 2024 Jury President at the African Cristal Festival

Creativity at the African Cristal Festival – a continent of original storytellers

Baby Boomers digital media habits

Marketers fail to cope with digital habits of world’s wealthiest generation

The MENA Power List 2024: Saudi Arabia – The powerhouse of innovation, creativity and culture, by MMS’s Ahmed Al Sahhaf

Taqeef 24 for 2024 campaign

Taqeef details impact of ’24 for 2024′ multi-channel campaign

Saudi Pro League, TikTok partner to boost digital fan experience

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Nov 13, 2024

Key insights on YouTube advertising from industry leaders

Nov 4, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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