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IAB MENA releases programmatic DOOH guide for advertisers

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

Netflix

Why the Netflix ‘game changer’ news has marketers buzzing

Netflix enables marketers to engage directly in private marketplace deals

Advertisers need a robust strategy to leverage first party data

Unlocking China’s digital advertising opportunities

Reaching travellers through smart summer campaigns

The Trade Desk launches new media buying platform

The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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