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TAG Heuer Ramadan campaign

TAG Heuer leans into mascots to highlight the ‘gift of time’ during Ramadan

Industry experts share their favourite unskippable ads

In an advertising world that screams, the luxury industry whispers

Ramadan round-up: New campaigns so far

OUI Agency: Using French flair and ‘quiet luxury’ to cut through the marketing noise

THE WORK

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

Hardees Horizon FCB Kuwait

Advertising Creative Digital Featured Marketing Media The WorkMay 13, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Grey

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

New Balance’s Grey Days return with series of activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

The new playbook for communicating with Saudi Gen Z

May 8, 2025

Industry Snapshot: Beyond the Middle East marketing playbook

May 9, 2025

Healthcare in Saudi Arabia: Why communication must catch up with innovation

May 8, 2025

Why Saudi Arabia demands a unique marketing approach

May 6, 2025

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