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Anup Oommen
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Bringing Mansour Festival to life: Spiro partners with Bidaya to deliver kids’ festival in Abu Dhabi

Anup Oommen
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Interactive zones, engaging entertainment, immersive environments and a Guinness World Record reveal anchored Mansour Festival 2025.

Spiro Mansour Festival

Spiro Middle East partnered with Bidaya – formerly Abu Dhabi Entertainment Company – to reimagine Mansour Festival 2025.

The event design and experiential agency brought the festival to life with immersive, story-led experiences centred on family participation.

Held 20–23 November at Yas Gateway Park on Yas Island, Spiro’s Middle East, US and UK teams introduced a refreshed festival delivered through creative direction, production, design and on-site management.

As one of the region’s most beloved family events, Mansour Festival carries strong cultural relevance tied to the popular animated hero.

This year’s edition focused on expanding that connection by transforming core


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Tags:character paradescreative workshopsdiscovery zonesdrone showsengaging entertainmentfireworksGuinness World Recordimmersive environmentsInteractive zonesLife-size environmentsMansour Festivalroaming entertainmentSpiroSpiro Middle East
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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