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CarrefourSA and GoWit partner for retail media advertising

Footprint Outdoor renamed to Footprint Advertising Solutions

Account management or account development? – by Rain Creative’s Samir Shanbhag

Matthew Horobin, partner and head of strategy, Bond

Analogue essentials of digital transformation – by Bond’s Matthew Horobin

ArabyAds acquires AdFalcon

Arishi Set to Expand the Possibilities of New Technologies in the Middle East & Beyond

TikTok introduces TikTok For Business, its global brand and platform for marketing solutions for brands

Off-the-Shelf or Bespoke eCommerce Solutions: it’s all about the fit by Karan Kukreja

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Nov 13, 2024

Key insights on YouTube advertising from industry leaders

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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